Brand Guide

Introduction

MultiSync Made Easy is a brand asset of HIC Global Solutions and a popular name in the native ETL Solution Tool

To keep our brand image strong and distinctive, we’ve established guidelines for the design team and partners to use the logo correctly in all future campaigns. Let’s keep our identity intact and make sure it stands out!

We advise you to go through the document carefully while using our logo for all business purposes.

Brand Identity Guide

Thank You For Reviewing The Document

The guidelines in it will help us maintain graphic and message continuity, protect our logo assets, and build powerful, relevant messaging across a variety of platforms when used appropriately.

Why Is This Necessary?

Proprietary logos, approved typefaces, the visuals we choose, and the words we use — every part of our brand is an important part of our whole brand. That’s why it’s extremely important that we use each very carefully.

Following the guidelines and rules in this style guide will help us speak with a single, influential voice to generate bold, engaging communications, build strong bonds with our audiences, and protect our brand for years to come.

Brand Voice

Our corporate logo represents the value we bring to our organization and communicates the identity of MultiSync Made Easy.

Our logo conveys that we are

  • Innovative
  • Fun
  • Modern

Brand Logo Types

The MultiSync Made Easy logo comprises our brand name and the tagline set in Quicksand. We prefer using our primary logo in most instances. Please follow the instructions in the guide for the correct usage of our logo.

Correct Way To Use MultiSync Made Easy Logo

Primary Logo

Alternate Logo

Correct Way

Download Logos

Co-Branding

While using the logo, Please Make sure the materials you use are current and reflect MultiSync Made Easy as it stands today.

Partnering with a third party may require us to use a co-branded logo. The logo is composed of three elements: the primary brand logo, a dividing line or “| or +”, and a third-party logo. It is important that the logos are equal in size.

Please note that we allow third parties to use our logo only after specific permissions.

Guidelines

Clear Space

Everyone likes a little personal space. Our logo does too. Make sure it can breathe by reserving clear space equal to the height of the "H" on all sides.

Minimum Size

Don't make people squint. In digital applications, our logo should be at least 110 pixels wide. In print, it should be at least 1.2 inches (3 centimeters) wide.

Logo Primary Color

HEX : #00aaff

RGB: 0, 170, 255

HEX : #37eb7e

RGB: 55, 235, 126

HEX : #2d47a7

RGB: 45, 71, 167

Logo Subtext Color

HEX : #000000

RGB: R 0 G 0 B 0

HSL: H 0 S 0 L 0

CMYK: C 75% M 68% Y 67% K 90%

Brand Typeface

Typefaces:

Aa
Plus Jakarta Sans, sans-serif
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz (.,:;?!@#$%^&*) 0123456789

Brand Color Palette

Primary

HEX: #2d47a7

RGB: 45, 71, 167

CMYK: 73, 57, 0, 35

HEX: #27d36b

RGB: 55, 235, 126

CMYK: 77, 0, 46, 8

HEX: #00aaff

RGB: 0, 170, 255

CMYK: 100, 33, 0, 0

General Advisories

Do's

  • Always use the typeface mentioned in the guide
  • Ensure there is some spacing between the words
  • Keep the color palette the same as in the brand guide
  • In case of a partnership, leave adequate space between the logos and separate them with a dividing line or a +

Don'ts

  • Please do not re-create the logo
  • Overprint or obstruct any part of the logo
  • Add any kind of special effects to the logo
  • Distribute or otherwise make available our logos, marks, or assets
  • Use old versions or any other marks or logos to represent our brand
  • Do not modify or stretch the logo