You might think the sale is almost done. The customer finds the product, checks the price, adds it to the cart, and then… leaves. Just like that, the order you were expecting never happens.
And this is where BigCommerce businesses often lose money without even realizing how many customers are slipping away at the last step. But the customer is not always gone for good, because with the right marketing follow-up, there is still a chance to bring them back.
This is where Mailchimp comes in. When BigCommerce shopping activity reaches your marketing workflows, you can send messages based on what customers actually did, not just another random email sitting in their inbox. And honestly, that makes the whole follow-up thing much more useful.
So, let’s dig deep into the fact of Mailchimp and BigCommerce integration to boost business sales with the right solution.
The real opportunity is not simply sending another discount email. It is understanding why someone stopped buying, what they were interested in, and when it makes sense to reach out again.
Finding Customers Before They Completely Disappear
Some customers slowly stop buying before they are completely gone. Their order frequency changes, their spending drops, or they simply stop opening the door to your store.
With Mailchimp BigCommerce, purchase and customer activity can be used to create segments around shopping behavior. Mailchimp currently supports predictive segmentation that can identify customers who may be at risk of churn and help marketers reach them earlier.
This is much more useful than sending one giant “WE MISS YOU” email to everybody, because honestly, some people were never your regular buyers in the first place.
Building a Win-Back Journey Instead of One Email
A customer who has not purchased for 60 or 90 days may need a little reminder, not necessarily a random promotional blast.
With Mailchimp integration, businesses can build automated journeys around customer actions and purchase behavior, so the message can arrive at a more useful moment. Mailchimp also supports automated journeys based on customer behavior and attributes.
A simple flow could look something like this:
Showing Products They May Actually Want
Sometimes the customer does not need a discount. They just need to see something that makes them think, “Oh, I actually wanted that.”
That is where personalized recommendations can help. Mailchimp can use purchase data to recommend products and place those recommendations inside emails, including abandoned-cart messages.
With Mailchimp and BigCommerce connected, marketers can make recovery messages more relevant by showing products based on earlier shopping activity instead of filling the email with whatever product the marketing team happens to be promoting that week.
Knowing What Happened to the Cart
Cart abandonment is another big piece of the puzzle. A shopper can add products, leave the site, and never come back.
Real-time or near-real-time commerce data makes it easier to react while the shopping intent is still fresh. BigCommerce also provides customer and order data for targeted marketing, while its own platform includes an abandoned-cart saver on eligible plans.
But timing matters here. Sending a message about a cart that was already purchased can look pretty silly, and nobody wants that.
Making Every Message Feel Less Random
People notice when an email has nothing to do with them.
The more useful approach is to connect purchase history, customer activity, product information, and campaign behavior so each message has some reason behind it.
This is one of the biggest advantages of Mailchimp BigCommerce because store activity can become useful marketing information instead of just sitting inside the commerce platform.
Testing What Actually Brings Customers Back
Not every win-back message will work the same way. One group may respond to a discount, another may prefer a product reminder, and somebody else may simply need a better subject line.
Mailchimp provides reporting and attribution features for connected stores, allowing marketers to see which campaigns are contributing to sales.
Additionally, testing different messages, timing, offers, and product recommendations gives teams something better than guessing, which is usually a good thing.
Winning back customers is not only about sending more emails. The useful part comes when the data behind those emails is actually connected.
Use Purchase History Instead of Guesswork
A customer who bought running shoes six months ago should probably not receive the same message as someone who purchased kitchen products last week.
With Mailchimp BigCommerce, shopping activity can help marketers create more relevant customer segments and recommendations. Mailchimp’s current integration supports data such as customers, orders, products, carts, and checkout content for targeting.
Keep the Timing Natural
Sending five messages in two days because someone left a cart behind is probably not the best idea. The customer might come back, or they might simply mute you forever.
Automated journeys help businesses decide when a message should go out and what should happen next, instead of making every campaign a manual decision.
Give Customers Something Worth Coming Back For
Sometimes it is a discount. Sometimes it is a new product. And, sometimes it is simply reminding someone about something they liked before.
The point is, the message should have a reason. Mailchimp’s current tools support personalized product recommendations, including recommendations based on purchase history.
If you are wondering how to integrate Mailchimp with BigCommerce, there are a few ways to approach it, depending on how much control you need over the data and workflows.
Using the Native Connection
The first option is the direct Mailchimp connection for BigCommerce. Mailchimp provides a dedicated BigCommerce integration that connects store data with its marketing tools.
This can be a good starting point when your requirements are fairly straightforward and you mainly need customer, order, product, and shopping information available for marketing.
There is one important thing to keep in mind though. Mailchimp’s current help documentation says the BigCommerce connection supports most e-commerce features but does not support abandoned cart automation and product retargeting emails through that particular integration.
BigCommerce itself does offer an abandoned-cart saver on Plus plans and above, so businesses should check which platform will handle which part before setting everything up.
Using APIs or Custom Development
Another route is custom development. This gives businesses more control over how data is moved, transformed, and used.
However, custom work also means maintaining the integration, handling API changes, checking errors, and making sure everything continues working when the business changes something. It works, but it can become a whole project by itself.
A Salesforce ETL tool can be useful here when data needs to be extracted, transformed, and moved between Salesforce and other systems, especially when commerce and CRM data need to work together.
Using an Integration Platform
An integration platform can sit between applications and handle data movement without requiring every workflow to be built from scratch.
This approach can be useful when a business has more applications to connect, more complex data requirements, or needs Salesforce data to participate in the same wider workflow.
With Mailchimp integration, teams can also bring marketing activity into broader business workflows instead of treating email data as something that lives separately.
For businesses that need more than a basic connection, MultiSync Made Easy can bring another layer of flexibility into the picture.
The platform is built on Salesforce and supports integration and data migration across multiple applications, including Mailchimp and BigCommerce. It is designed to connect applications, sync data, and bring different systems into one connected environment.
This is where Mailchimp and BigCommerce becomes more interesting for businesses that already have Salesforce somewhere in their technology stack.
Instead of keeping customer information in one place, commerce data in another, and Salesforce records somewhere else, the idea is to get those systems talking to each other, without making the whole thing unnecessarily complicated.
A broader integration setup can help teams work with:
Moreover, MultiSync Made Easy supports more than 100 platforms and is designed for integration, migration, workflow automation, and data synchronization across connected applications.
A Salesforce ETL tool can help when the business needs more control over how data is moved and prepared, while a wider integration platform can connect those movements with other workflows too.
The main idea is not to add another complicated thing to manage. It is to make the existing systems work together better, and therefore give marketing teams more useful data to act on.
Lost sales are not always gone sales. Sometimes the customer just needs the right reminder, the right product, or a reason to come back at the right time.
With Mailchimp integration, businesses can turn customer and purchase activity into automated marketing journeys, while BigCommerce provides the commerce information behind those journeys.
Mailchimp and BigCommerce can work especially well when customer behavior, product information, carts, and orders are connected properly, because then marketing stops feeling like random messages and starts becoming part of the actual shopping journey.
And when Salesforce is also part of the business setup, a Salesforce ETL tool or an integration platform like MultiSync Made Easy can help bring those systems closer together.
Furthermore, the goal is pretty simple. Bring the data together, understand what customers are doing, and give them one more reason to come back, because that sale might not be as lost as it first looked.
New to automation with MultiSync? You're not alone. Here are some answers to common questions about how MultiSync works.
Yes, customer data can sync automatically between connected platforms, helping teams maintain updated records. MultiSync Made Easy supports automated data synchronization across applications without relying on repetitive manual updates.
Real-time or near-real-time synchronization depends on the integration method and workflow requirements. MultiSync Made Easy supports data synchronization designed to keep connected applications aligned as information changes.
Businesses can scale by connecting additional applications, automating workflows, and centralizing data management. MultiSync Made Easy supports 100+ applications, helping organizations expand integrations without creating separate solutions for every connection.
Yes, businesses managing multiple storefronts can centralize data workflows across connected systems. MultiSync Made Easy helps coordinate integrations across applications, making multi-store data management more consistent and scalable.
Centralized integration helps businesses coordinate information across marketing, ecommerce, CRM, and operational systems. MultiSync Made Easy brings connected applications into unified workflows, improving visibility and reducing disconnected data.
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